About
Aloha! I’m U‘ilani, the owner and creator of So U‘i Designs.
I am a Native Hawaiian girl, born and raised in the small town of Hāna, Maui. I began jewelry making in high school in 2009, never imagining it would become such a meaningful part of my life.
My passion for creating comes from my late mother, Ululani, a talented crafter, lei maker, artist, and Kumu Hula. Growing up, we made ti-leaf leis and gathered flowers from our farm to create Hawaiian bouquets that we sold throughout the islands. Those early experiences taught me the beauty of handmade art, patience, and the joy of creating with intention.
Designing jewelry keeps me connected to her and carries on the creativity she passed down to me. What began as a hobby has grown into a passion and a business that has reached beyond Hawai‘i.
When you wear So U‘i Designs, I hope it makes you feel 'SO U‘i' (beautiful) the kind of beauty my mother taught me to believe in, and the kind I now offer to you through my designs.
Mahalo for being here and supporting my journey!
♥ U'ilani